SONY MUSIC NASHVILLE / ACME FEED & SEED / MOLSON COORS / SUGARLANDS DISTILLING CO / MARTIN GUITAR / HIGH RISE BEVERAGE CO / HAPPENSTANCE

VARIOUS ARTISTS

CMA FEST 2023 - ACME FEED & SEED TAKEOVER

For the second year in a row, Sony Music took over Acme Feed & Seed for CMA Fest - four days solid of artist programming and events!

Drybar nashville / WSIX / WKDF

Megan moroney

vip glam & show sweeps

In collaboration with the Sony Columbia Promotional team, Megan Moroney and Sony Music Nashville partnered on a radio sweepstakes with Drybar Nashville! To celebrate Megan's SOLD-OUT show on her Lucky tour, four winners received Drybar Nashville blowouts, Lucky vinyl / Drybar prize pack, and concert tickets to arrive at the show looking and feeling their best!

Nashville Live! / Raised Rowdy / Molson Coors / High Rise Beverage Co. / Happenstance Whiskey / Draft Kings

Dylan Marlowe, Karley Scott Collins, David J, Georgia Webster, Ella Langley & VAVO

cMA awards night 2023 @ Nashville Live!

This year, Sony Music Nashville teamed up with Nashville’s newest entertainment complex, Nashville Live!, on CMA Awards night for the Ultimate Viewing Party. Hosted by the crew from Raised Rowdy, we turned a typical viewing party into one all out celebration featuring fan / artist games, pop-up performances during commercial breaks, and giveaways throughout the night. Collaborating with our friends at Draft Kings, Happenstance Whiskey, High Rise Beverage Co, and Molson Coors, this event was free & open to the public for everyone to view the show and enjoy music with Nashville’s next generation of superstars!

Sony Music Nashville equity taskforce / soles 4 souls

restless road

H.G. Hill Middle School Event

Restless Road and volunteers from Sony Music Nashville and Provident Group planned a big surprise for 200 music and theater students at H.G. Hill Middle School in November just in time for the holidays. Restless Road performed an exclusive acoustic concert AND announced that Soles 4 Souls would be providing each student with a new pair of shoes and socks. Each student was fitted and styled on site, leaving with a clean pair of kicks and a smile on their face!

This year’s Sony Music Group Global Season of Giving initiative focused on providing aid to organizations addressing food insecurity, homelessness, and education through charitable contributions across Africa, Asia, Australia, Canada, Continental Europe, Latin America, New Zealand, United Kingdom, and the United States.

nashville live! / molson coors / volume.com

restless road

‘last rodeo’ album release party + live stream

Teaming up with Nashville’s newest entertainment complex, Nashville Live!, Restless Road kicked off their debut album release with a takeover of PBR Cowboy Bar featuring a free live performance, meet & greet, and bull riding competition for fans! The entire performance was lived streamed by Volume.com.

ricoh / blue moon brewing co / victrola

Adam doleac

vip hospitality in denver

Once again, we partnered with our friends at Ricoh to build a Sony Music Entertainment takeover at their high value vendor meetings in Denver. From collaborating with Blue Moon Brewing Co on hosting Ricoh’s 400 guests (and brewing a custom Ricoh Red signature beer), to working with Victrola on setting up a one-of-a-kind record store gifting experience, our team led all the planning and activation so Ricoh’s team could enjoy hosting their clients.

HIGH RISE Beverage co

official partner of sony music nashville

High Rise Beverage Co joined SMN in September this year as our first 365 brand partnership! As part of the deal, they are providing consistent seltzer product in our office / studio spaces and to our artists on the road. They are also part of our tentpole events throughout the year. To celebrate the announcement of our partnership and to welcome HRBC to Nashville, we threw a launch party at the 1 Hotel’s Harriet’s Rooftop and welcomed their board of directors and investors to the SMN office for a behind the scenes tour.

Ricoh

ben goldsmith

vip hospitality event

We recently hosted some Ricoh VIPs for a private event at the Sony Music New York offices. Guests enjoyed a performance by emerging artist Ben Goldsmith and each walked away with a signed vinyl!

COORS whiskey / the thompson hotel denver / victrola / kwbl

nate smith

coor whiskey tasting

In collaboration with our radio promotion team, we created an exclusive event to celebrate David Coors’ startup whiskey brands Barmen 1873 Bourbon and Five Trail. The event was attended by KWBL winners, Molson Coors leadership team and key on / off premise accounts for the Coors team. The Thompson Hotel also hosted high value hotel guests who received an invite to the event via a handwritten note and Nate Smith vinyl record that was dropped in each suite along with a Victrola Record Player. KWBL’s Chelsea Thomas hosted a fun Q&A with Nate and David highlighting the synergies between creating compelling music and great whiskey.

CHEVROLET x cma awards

chris young

chevy cares initiative

We’ve been building a relationship between Chris Young and Chevrolet for a few years now so when Chevy decided they wanted to surprise a school teacher with a new vehicle in honor of the CMA Awards, Chris jumped at the opportunity to honor his high school music teacher, Mrs. Brenda Gregory. The segment aired during the Awards show and Chris made an appearance on stage with Mrs. Gregory to honor other difference-makers in the audience including military and first responders.

sony music group nashville equity taskforce

creative girls rock x notes for notes

songwriting camp 2023

A dream collaboration, three years in the making! Sony Music’s Nashville Equity Taskforce partners Creative Girls Rock and Notes For Notes team up with Sony Music recording artists, songwriters and music industry executives to bring fifteen young girls ages 12 – 17 from the Nashville area together for an unforgettable summer of creating music.

ACME FEED & SEED / MOLSON COORS / WALLS NEED LOVE / VICTROLA

VARIOUS ARTISTS

SMN LIVE @ ACME - CMA FEST 2022

After a two year hiatus of CMA Fest, Sony Music Nashville decided to establish our own footprint at the famed Acme Feed & Seed for a jam packed four days of events including live performances, meet + greets, Q&A’s and even a beer pong tournament.

NOTES FOR NOTES

NASHVILLE EQUITY TASKFORCE

Sony Music’s Global Social Justice Fund provides funding for regional offices to fund organizations that are making strides in social justice and equity in our communities. The Nashville Equity Taskforce is proud to join forces with Notes for Notes, an organization responsible for building and operating recording studio and performance spaces throughout Nashville.

HARLEY DAVIDSON VISA

OLD DOMINION

ON THE ROAD WITH OLD DOMINION

Old Dominion put on a virtual VIP performance for Harley-Davidson Visa cardholders through Looped Live in celebration of their album Time, Tequila & Therapy. Attendees also received a custom Hatch Show Print designed for the event!

SOUTHEASTERN CONFERENCE

LUKE COMBS

SEC NETWORK ANTHEM

Luke Combs wrote the ultimate tribute song to the SEC Conference which has been designated as the official anthem across programming including the opener of the weekly SEC Nation show on game day.

T-MOBILE / SEC / ESPN

OLD DOMINION

T-MOBILE KICKOFF CONCERT

Old Dominion and T-Mobile kicked off the college football season live from Atlanta, GA over Labor Day Weekend where the band played to a packed crowd of 22,000 outside of Mercedes-Benz Stadium ahead of the Alabama vs Miami game.

CHEVROLET / ACME FEED & SEED / American Cancer Society

Chris Young & Mitchell Tenpenny

“at the end of a bar” today show taping

Chris Young and Mitchell Tenpenny taped their TODAY show performance of “At the End of a Bar” at Acme Feed & Seed in Nashville, TN to an audience of cancer survivors.

SUGARLANDS MOONSHINE

Niko Moon

CAMPFIRE SESSIONS EP

To celebrate the release of Niko Moon’s Campfire Sessions EP and live stream, Sugarlands Shine created a custom cocktail for each track. Niko and a Sugarlands Taste Maker mixed the drinks up for a fun content series that aired ahead of the stream and then shared across socials.

ESPN / COLLEGE WORLD SERIES

ADAM DOLEAC

“KEY TO THE CITY” COLLEGE World Series ANTHEM

ESPN used former college baseball player and Arista Nashville artist Adam Doleac as an ambassador for College World Series programming across the network and digital assets including the sync of Adam’s song “Key to the City” as the series anthem. This was a full circle moment for Adam, who played in the CWS during his time at Southern Miss.

The Salvation Army

VARIOUS ARTISTS

Rock the Red Kettle HOLIDAY CAMPAIGN

Objective – Help The Salvation Army on their mission to “Rescue Christmas” during the 2020 Holiday season.

Results – 13 artists participated in the Rock the Red Kettle campaign, performing their favorite Holiday songs and shopping for Angel Tree families, to help raise awareness and “Rescue Christmas” for millions of Americans in the 2020 Holiday season.

Crown royal

Kane Brown

‘Homesick (veterans version)’ BENEFITTING THE purple bag project

Objective – Create a version of Kane Brown’s ‘Homesick’ to honor military service members, veterans and their families.

Results – In celebration of the American heroes who are keeping our country safe, we’ve recorded a special version of “Homesick” with some inspiring Veterans. For every stream of “Homesick (Veterans Version)” The Crown Royal Purple Bag Project will pack 1 care package and donate $1 to support American Heroes serving on the frontlines of Covid-19 and veteran social justice initiatives. Veterans featured on the track include US Veterans J.W. Cortés (Ret. Gunnery Sergeant, US Marine Corps), Sal Gonzalez (Ret. Lance Corporal, US Marine Corps) and Generald Wilson (Ret. US Navy 1st Class Petty Officer).

J&J Snack foods

LUKE COMBS

‘LOVIN’ ON YOU’ OFFICIAL MUSIC VIDEO

Video product placement featuring J&J Snack Foods Corp brands ICEE and SuperPretzel Soft Pretzels.

Cracker Barrel

VARIOUS ARTISTS

There’s comfort in giving program

Objective – Support healthcare workers on the frontlines of the COVID-19 pandemic through the comfort of music.

Results – 1o artists from Sony Nashville participated in a packed schedule of quarantine livestream performances and social engagement that donated 17,000+ meals to hospitals around the country at the peak of need.

SEA-DOO + SMIRNOFF VODKA + SONY 360RA + Zenni Optical

Kane Brown Feat. Nelly

‘Cool again’ official music video

Video product placement brands featured include Sea-Doo, Smirnoff Vodka (Diageo), Sony 360RA + Zenni Optical.

Miller LITE

JAMESON RODGERS x LUKE COMBS

‘COLD BEER CALLING MY NAME’ OFFICIAL MUSIC VIDEO

Video product placement with Miller Lite.

Google x range rover

Chris Young X Kane brown

‘FAMOUS FRIENDS’ OFFICIAL MUSIC VIDEO

Video product placement with Google Assistant / Pixel and Range Rover.

jw marriott nashville

VARIOUS ARTISTS

soundtrack by JW

Objective – Provide guests of the JW Marriott Nashville an exclusive music amenity unique to Nashville to include in JW’s portfolio of experiences that sets the chain apart from competitors.

Results – Sony Nashville curated a full experience bringing together Sony Music vinyl titles to be enjoyed in-suite on a portable Sony turntable and through Sony headphones.

Sarah Cannon + American Cancer society

MITCHELL TENPENNY

10Penny Room @ ACS hope Lodge

Objective – Lend Mitchell’s voice and experience of losing his father to a scalable resource for patients and families going through a cancer journey.

Results – Created a first of its kind family room space in Nashville’s Hope Lodge for patients to enjoy throughout their treatment stay at the facility. The room features a mural by Mitchell’s friend Sidney Clawson, full Playstation system with VR and game selection, and furniture provided by Ashley Homestore.

BENNINGTON BOATS

Niko Moon

‘Paradise to Me’ Official Music VideO Prelude

When 2020 derailed plans for a full production music video for ‘Paradise to Me’, the team pivoted and decided to build a video around Niko’s favorite way to isolate – on the lake with his wife, Anna. Video product placement with Bennington Boats.

Kendra Scott

RACHEL WAMMACK

Sunday Social Feat. Rachel Wammack

Objective – Continue Rachel’s long relationship with Kendra Scott for a “shop with a cause” event for ACM Lifting Lives Covid-19 relief.

Results – Impactful live stream, social content and performance that raised nearly $2,000 for the fund.

Wrangler x Acme Feed & Seed

VARIOUS ARTISTS

CMA Awards Viewing Party

Objective – Host an event for Sony Nashville’s Next Gen artists and fans to celebrate the CMA Awards

Results – As the “official” Broadway bar of Sony Nashville, Acme was flooded with Next Gen artists. The artists hosted social takeovers throughout the night on Wrangler and Acme channels while mingling with fans and playing games for VIP giveaways. The entire night raised money for the CMA Foundation!

Marathon PEtroleum

KANE BROWN

Kane Brown Fueled by Marathon

Objective – Build an authentic brand integration for Kane’s growing touring business.

Results – Renewed for the third term, Kane and Marathon keep evolving the partnership (and number of branded semi trucks) that make up a cross-country ownership position.

RICOH

THE SISTERHOOD BAND

PRIVATE VIP RECORDING STUDIO EXPERIENCE

Sony Music Nashville and Ricoh joined forces to create the ultimate money-can’t-buy experience for thirty of Ricoh’s high value clients in the Music City.