The best partnerships are built on an authentic tie between the artist and the brand. So when the guys from Old Dominion used time off in 2020 to secure their motorcycle licenses, their passion for Harley-Davidson began! Now that the guys are back on the road, their bikes provide them an opportunity to explore the country and take in the scenery when they’re not playing to sold out crowds. In a special one-of-a-kind opportunity, Old Dominion teamed up with Harley-Davidson Visa to curate an at-home concert experience, just for H-D Visa cardholders.

Harley-Davidson Visa promoted registration for the live stream exclusively to 100,000+ Harley-Davison Visa cardholders via a series of email blasts. The emails contained links to the Time, Tequila & Therapy pre-save pivot page.

Old Dominion recorded a live stream curated just for Harley-Davidson Visa cardholders. The performance included highlights from their new album, Time, Tequila & Therapy, a cover of Neil Young’s “Unknown Legend”, and some fan favorite hits.

The pre-roll video that fans saw ahead of the concert featured behind-the-scenes footage of the guys shopping at the Harley-Davidson Las Vegas store and riding their Harley bikes, mixed with some fun facts about the band.

Old Dominion gave away one of the limited edition Hatch Show Print posters on their social handles via a connect campaign. Fans entered via their Spotify, Apple Music or YouTube accounts where they pre-saved the new album and opted into OD / H-D Visa messaging.